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This Is the Most Overlooked Detail in the Starbucks Logo

This Is the Most Overlooked Detail in the Starbucks Logo

With such a prevalent, and mass-circulated thing such as coffee, sometimes details can be overlooked. Whether or not you drink Starbucks Coffee, it is hard not to easily recognize the brand’s iconic Siren logo — the double-tailed mermaid has been the brand’s leading character since 1971. Looking to go after other markets aside from just coffee, the brand went through a series of logo changes, with its most recent happening in 2011. In the quest to make the Siren more personable, a team from Lippincott cleaned up the old logo to near perfection, but had difficulties signing off on it, and this...

Jan 18, 2018

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Nike's Zoom Spiridon Gets Fixed with "Anthracite/Elemental Gold"

Nike's Zoom Spiridon Gets Fixed with "Anthracite/Elemental Gold"

After appearing in a crisp “Pure Platinum” look, Nike‘s Zoom Spiridon gets another sharp colorway in “Anthracite/Elemental Gold” for those looking for a subtle twist on your classic black sneakers. This color scheme hits a darker tone with an “Anthracite” mudguard and gold-speckled midsole that’s paired with a purple mesh upper. Gold-tone detailing throughout the shoe — such as the piping, tongue tab, lining, heel tab and beneath the purple mesh — brightens the palette and highlights the model’s unique design. Finally, a gradient gold-tone and purple Swoosh adds a special touch to the colorway. The Nike Zoom Spiridon “Anthracite/Elemental Gold” is available now at...

Jan 17, 2018

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Jordan Brand Shares All-Star Cast for the Spring 2018 Season

Jordan Brand Shares All-Star Cast for the Spring 2018 Season

Jordan Brand is well prepped for Spring 2018 with a selection of models that have received makeovers in addition to some long-awaited returns. Seemingly stealing the show, the Air Jordan 1 will resurface in a new “Bred Toe” and “Alternate” (Black/Game Royal) options. The former is a reinterpretation of the iconic “Bred” and “Black Toe” versions while the latter is a homage to the “Royal” colorway. Both share premium tumbled leather material and traditional detailing such as its Swoosh and “WINGS” logo. The Air Jordan 13 will also make its way back to retailers with new colorway choices of “Olive” and “Hyper Royal.” Its “Olive” iteration takes...

Jan 17, 2018

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Slow and Steady Wins the Race with this ’76 Oldsmobile Cutlass

Slow and Steady Wins the Race with this ’76 Oldsmobile Cutlass

As a young boy Joe Salazar spent plenty of time in the garage. Helping his father as he worked on cars, he would hand him tools, ask plenty of questions, and in turn learned to appreciate car culture at an early age. By the time he turned 8 years old, his interest in cars had grown deeper, but it wasn’t until his father took him to his first custom car show that he saw the guiding light and found his calling. In an instance he was hooked. “The cars I remember standing out more than anything were the lowrider cars,”...

Jan 16, 2018

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TAG Heuer Reveals World's Most Expensive Smartwatch

TAG Heuer Reveals World's Most Expensive Smartwatch

Having rounded of 2017 with the release of a limited edition version of its Autavia model, TAG Heuer has now entered the new year with something a little special. Taking the coveted title of world’s most expensive smartwatch, the legendary Swiss watchmaker has made some ice-heavy modifications to its Connected Modular 45 timepiece — which already happens to be 18K gold. The addition of 23.35 carats’ worth of diamonds — an impressive 589 stones —  is pretty much the only change to the watch, with the timepiece still running the same technical specifications and the same Android 2.0 system. The small but noticeable change, however, is...

Jan 16, 2018

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